Meet the team

Managing Director – Dennis Fretwell

Dennis is an experienced professional in the qualifications field, following a successful career in the Fire and Rescue Service as Assistant Chief Fire Officer in the Nottinghamshire Fire and Rescue Service.

Dennis became a Project Manager for statutory examinations at the Home Office and then an External Verifier in a wide range of specialist subject at Colleges, Universities and with major employers. Dennis was also the subject specialist for uniformed public services at OCR prior to establishing QA Associates.

A Rotarian, and Past President of a local club and Past Seniors Golf Captain, his other main interest is being an ardent follower of Nottingham Forest Football Club.

Director – Joanne Waddoups

Joanne joined QA Associates in 2009 following a number of management positions at a number of national retail outlets. Joanne has considerable experience in the banking sector.

In 2010 Joanne became responsible for overseeing the companies accounts and in 2014 became Company Secretary and Director.
Joanne enjoys walking, and is an avid keep fit fanatic attending all sorts of weekly exercise classes at the gym. Spending time with her daughter and looking after her dog, Harvey, takes up most of Joannes spare time. Travelling to different locations around the world is her passion.

Examinations Manager – Denise Bostock

Denise had a long career working as an Executive Secretary before obtaining a Certificate in Personal Practice and moving into a Human Resources environment in the Police Service.

Denise joined QA in October 2014 as an Administrator and her current role is our Examinations Manager.

Denise’s passion in life is travelling and gastronomy, her favourite destination is currently Cape Town with her fourth visit pending. Good food and good wine are also high on her agenda.

Examinations Administrator

Elenore Cottrell has recently joined the team as our new “Examination Administrator”

Elenore holds an H.N.D. in Business Studies and a Post-Graduate from Nottingham Trent University in Management Studies.  Elenore has had a varied working career, working within the Banking Sector and Local Government, and spent 14 years within Derbyshire Police Service as Support Manager.

Elenore is a keen traveller, and enjoys Field Archery.


We have a number of specialist subject matter experts who work as associates with QA to deliver a high standard of services in Assessment, Examination Paper marking and Internal Quality Assurance.